Our Mission
To empower every investor with the tools, access, and education needed to build true generational wealth through institutional-grade private market assets.
True North was founded on the belief that financial freedom shouldn't be a privilege for the few, but a reachable destination for the many. We bridge the gap between Wall Street and Main Street, combining technology with deep industry expertise.
Meet the Leadership
A team of seasoned professionals dedicated to protecting and growing your wealth.
Alex Morgan
Chief Executive Officer
Alex brings over 20 years of private equity experience, having previously managed a $2B real estate portfolio at Blackstone. He founded True North to democratize access to institutional-quality assets.
Jordan Lee
Chief Operating Officer
With a background in asset management at Goldman Sachs, Jordan oversees the operational execution of all True North investments, ensuring rigorous efficiency and value creation.
