Our Mission
To empower individual investors with the same high-caliber opportunities, transparency, and alignment typically reserved for the world's largest institutions.
$250M+
Assets Under Management
12,000+
Investors
18.5%
Average Annual Return
45+
Years of Experience
Meet the Leadership
A team of seasoned professionals dedicated to protecting and growing your wealth.
Alex Morgan
Chief Executive Officer
Alex brings over 20 years of private equity experience, having previously managed a $2B real estate portfolio at Blackstone. He founded True North to democratize access to institutional-quality assets.
Jordan Lee
Chief Operating Officer
With a background in asset management at Goldman Sachs, Jordan oversees the operational execution of all True North investments, ensuring rigorous efficiency and value creation.
